Inside Italy’s first Starbucks

Will the Milan Starbucks tempt Italians inside? Photo: Starbucks Starbucks claims its Milan branch, which opens to the public this week, is “the world’s most beautiful”. So what does it look like? The flagship “Reserve Roastery” is located inside a former stock exchange and post office near Milan’s cathedral.

The American company, whose founder Howard Schultz claims to have been inspired to start his empire by a trip to Milan, says the cafe was designed as “a tribute to the Italian coffee culture that helped shape Starbucks and a celebration of everything the company has learned over the years about the art and science of coffee”.

Beans are roasted onsite in a giant, Italian-made coffee roaster.

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